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Case Study

How Henrico Federal Credit Union Optimized Marketing for More Loan Conversions

Learn how to leverage the power of effective and highly targeted marketing strategies

Henrico FCU Senior Vice President of Member Experience Jason Ritter was using a credit data service to target its marketing efforts, but really needed more marketing support end-to-end.

Struggling to make loans within its member base, and armed with only a small marketing team, learn how Henrico FCU’s highly targeted marketing approach evolved to become more efficient and made their messaging more effective. The results have been even better than they could have ever expected!