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White Paper
The #FinTok Phenomenon
Wednesday, July 30, 2025 Franklin Madison Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger consumers learn about, evaluate, and purchase financial products.
White Paper
We Need to Talk About DAD: The Dormant Accounts Dilemma
Friday, July 25, 2025 Franklin Madison How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty
White Paper
Your Customers Have Insurance Gaps—Are You Letting Someone Else Fill Them?
Wednesday, July 9, 2025 Franklin Madison Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to an unexpected event—whether it’s a medical emergency, a car accident, or identity theft.
White Paper
Why Improving Member Engagement Is Critical for Credit Unions in 2025
Wednesday, June 11, 2025 Franklin Madison What used to be a close, values-based relationship is becoming increasingly fragmented. Many credit unions are seeking deeper insights into their members’ evolving needs and levels of engagement.
Guide
How Credit Unions Can Retain and Serve the Next Generation of Wealth Stewards
Tuesday, May 6, 2025 Franklin Madison When generational wealth is transferred, 80% of heirs say they’ll switch financial institutions. This guide shows how credit unions can build loyalty with the next generation—before the transition ever begins.
Research / Report
Why Insurance Should Be a Centerpiece of Your Financial Wellness Strategy
Monday, April 7, 2025 Franklin Madison Insurance crosses different generations and life stages to play an important role in financial health for all consumers. Read our latest report to see why it should be a centerpiece of your financial wellness strategy.
Guide
Four Areas to Assess and Grow in 2025
Monday, February 24, 2025 Franklin Madison Learn how you can increase engagement and bolster growth in 2025 and beyond.
White Paper
Who is the Toolbelt Generation?
Monday, February 10, 2025 Franklin Madison Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more ways than you might think.
White Paper
Winning Over Younger Generations with a Modern Customer Experience
Wednesday, January 22, 2025 Franklin Madison Crafting a well-tailored customer experience—both online and off—is the most effective way to build and maintain customer loyalty.
White Paper
Transform Your Members into Lifelong Advocates
Friday, November 29, 2024 Franklin Madison A strategic guide for financial institutions to foster loyalty and create ecstatic fans!
White Paper
5 Helpful Tips to Prevent Cyberattacks
Wednesday, October 30, 2024 Franklin Madison So what can be done to prevent cyberattacks? It starts from the ground up, with consumers protecting themselves online and organizations staying ahead of the cybersecurity curve.
Research / Report
Why Consumers Are Looking To Financial Institutions For Insurance
Tuesday, July 16, 2024 Franklin Madison Why Consumers Are Looking to Financial Institutions for Insurance June 2024 Report
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