Complimentary Guide

Financial Institutions And Member Loyalty: The Value Of Investing In Your Community
One-third of members surveyed said that their financial institution’s lack of support for local charities would persuade them to move their accounts elsewhere.

In the latest report from Elan and, you’ll discover how important supporting the community is to member satisfaction, loyalty, and retention.

Findings include:

  • 93% of consumers who say their FIs are generous with charitable contributions are “very or extremely satisfied.”
  • 42% of Millennials would move their accounts over to FIs that donate to local communities.
  • Millennials, on average, volunteer 50% more than Baby Boomers per year.

At Elan, we understand that supporting our partners goes beyond credit card servicing. In 2022 alone, Elan has donated over $625,000 on behalf of our credit union partners to nonprofits in their local communities.

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